The movie "The Shallows" is another thriller just like our film. It was rated PG-13 which is likely the same rating we would give our film. These two factors would mean that both films will have a similar target audience, being young adults. Our films are very similar in the aspect of suspense since both our film and The Shallows base the main plot off of creating suspense. This will attract people who have personal interests in thriller type movies. The marketers used Facebook as a method of digital advertising by creating a page just for that movie with promotional and countdown images. There were several trailers made to make attempts to grab the viewer's attention. This trailers were aired on the previews for other movies at the theater and on YouTube. There were also a variety of posters meant to convey the overall story of the movie and create fear. I too would use posters of the movie, and it would probably be a picture of Forrest spying on Vance and Sheaves through the window. I feel that this will capture many people's attention and make them want to see what exactly it is about.
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