Audience Engagment Research- Knives Out

"Knives Out" is a movie centered around a mystery and has many instances of suspense. This is similar to our movie, where there are many tense moments and has a big mystery component as well. "Knives Out" is a PG-13 film, so the ages of our audience will likely be the same. The income level for this target audience is the middle class, high and low, because it shows the perspective of a nurse working for a wealthy family. Our movie would be the same because it takes place in a normal neighborhood.

The marketers for this movie aired its trailers on the YouTube platform and on previews at the theater. These trailers did a good job of luring the viewer's curiosity into the murder mystery. This movie featured several famous actors and used their names as a method of advertising. As for print media, the are numerous posters of showcasing the different cast members in the movie. To promote our film, I would create two or three trailers that would create an interest in the viewer by revealing some intriguing and mysterious scenes, but without revealing too much.

The trailers consisted of a narration of the set plot of the movie. It made the story like a mystery game and seemed very engaging to the audience. The trailers were partly put out to hint to the audience of who the killer might be. This type of murder mystery may be a must-watch for those interested in this genre.